Water is Earths greatest and most essential resource, let us show you why people are paying attention to:
90% of US consumers believe it is important to take concrete steps to reduce environmental impact when it comes to reducing water usage. This comes two-fold. First in the household, and second by manufacturers. Creating concepts that allow consumers to utilize less water when using products is one avenue to take. Advantageously, these types of product concepts are highly regarded by active lifestyle consumers. The second approach is to create waterless formats that are especially useful for traveling consumers. Both have their purpose and allow you, the formulator, to be quite novel in your formulating and excite consumers’ to try new products in applications that have been stagnant in development like oral care and hair cleansing, for example. Think of sticks, bars, tablets, and powders. Get some inspiration here:
Read more about the other initiatives to add to your sustainability story and why it’s important to your customers!