HallBrite® EZ-FLO TDX Plus

Metal oxides with a wide band gap, such as Titanium Dioxide, absorb and reflect UV energy from the sun’s radiation. This makes them useful as UV filters and as pigments in the cosmetic industry. Unfortunately, they are also photo-active, promoting the formation of reactive oxygen species and catalyzing the decomposition of organic materials. This is not desired in personal care applications, where the protective functions of these organic compounds are needed. Commercial surface modifications have not eliminated this degradation, so a new means of protection was needed.

HallBrite® EZ-FLO TDX Plus was developed to highlight the benefits of photo-protected Titanium Dioxide with an industry-leading mineral UV filter aesthetic. This was achieved by leveraging a patent-protected C3+ coating system consisting of silica moieties, alkyl groups and polydimethylsiloxane with Hallstar’s market-leading photostabilizer technology. HallBrite® EZ-FLO TDX Plus is an easily pourable, highly stable (45°C) dispersion of 23% Titanium Dioxide (nano), coated and dispersed in a carrier containing SolaStay®  S1 (Ethylhexyl Methoxycrylene), HallBrite® BHB (Butyloctyl Salicylate) and C12-15 Alkyl Benzoate, with no particle perception and minimal whitening in use. It may be used as the sole UV filter source for SPFs up to about 20. When combined with Butyl Methoxydibenzoylmethane (Avobenzone) or Zinc Oxide (nano), broad spectrum protection can be achieved to SPF 50.

HallBrite® EZ-FLO TDX Plus shows how mineral UV filters can be easy to work with and also provide nice feeling, low whitening, high-performance sunscreens for customers. Recommended use levels are up to 17% (except China, where HallBrite® EZ-FLO TDX at up to 20% may instead be used).

Features & Benefits:

  • Anti-aging Ingredient Photostabilizer
  • Skin Protectant (anti-radical properties)
  • SPF Enhancement
  • Sunscreen Active
  • Sunscreen Active Photostabilizer
  • Sunscreen Solvent
  • UVB Absorber
    • INCI
      Enter INCI name
      Butyloctyl Salicylate, Titanium Dioxide (nano) [Titanium Dioxide] (23%), C12-15 Alkyl Benzoate, Ethylhexyl Methoxycrylene, Triceteareth-4 Phosphate, Dimethicone Crosspolymer, Silica