From exclusive to inclusive, purple was once reserved for royalty. Today, the color has evolved to stand for self-expression, individualism and non-conformity. BASF Colors & Effects believes in the power of diversity. Proud to be Regal is part of our Proud to be You campaign, celebrating individual beauty, diversity and inclusion. Be your own monarch, rule your look and define your beauty. Aligned with the 2018 Pantone™ Color of the Year, Ultra Violet, our new launch Flamenco Summit Indigo I80H is all about embracing individuality and enables you to create unique products for your unique customer. This newest addition to the Flamenco® Summit series of pigments is an Interference effect pigment on a natural mica substrate with a deep and rich blue-violet shade, delivering intense chroma. Please contact your Ross Organic Sales Representative to request samples or more information.