Face masks are one of the fastest growing categories within the beauty & personal care market. In response to this trend, BASF has developed their Naturally Mask concept – an interactive sandbox to let you explore mask creation in a fun, quick, and engaging way, featuring four of the top market trends and consumer needs – natural and of botanical origin, boosters, customizable solutions, and do-it-yourself. They’ve created a UL Prospector site that has several resources for this kit such as their video describing the concept, the formulations, and ingredient spotlights. Contact your Ross Technical Sales Rep or click the link below to learn more!
BASF’s “Naturally Mask” Concept
Jeremy Jones2019-02-06T18:14:25-04:006thFebruary 2019|